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Privacy Policy

How Undercurrent collects, uses, and protects your personal information.

Effective: January 1, 2025 · Last revised: January 1, 2025 · Applies to: undercurrent.press and all subdomains

1. Who We Are

Undercurrent Magazine LLC ("Undercurrent," "we," "our," or "us") is an independent digital magazine. Our principal place of business is 3020 Bridgeway, Ste 102, Sausalito, Ca 94965, United States. You can reach our privacy contact at hello@undercurrent.press.

2. Information We Collect

Information You Provide

  • Email address and name when subscribing to our newsletter
  • Contact details and messages submitted via our contact form
  • Reader letters and correspondence sent to our editorial addresses

Information Collected Automatically

  • IP address and approximate location (country/region level)
  • Browser type, operating system, and device type
  • Pages visited, time on page, and referral source
  • Cookie identifiers (see Section 5)

3. How We Use Your Information

  • Newsletter delivery: To send the weekly digest you subscribed to
  • Communication: To respond to your enquiries, letters, and corrections
  • Site improvement: Aggregate analytics to understand which content readers find valuable
  • Legal compliance: As required by applicable law

We do not use your information for advertising targeting, profiling, or sale to third parties. We do not have advertising on this site, and we do not share your email address with advertisers because we do not work with advertisers.

4. Information Sharing

We do not sell personal information. We share information only with:

  • Newsletter service provider: Your email address is processed by our email delivery provider (subject to their privacy policy) for the sole purpose of delivering the newsletter.
  • Analytics provider: Aggregate, anonymized usage data. We use privacy-preserving analytics that do not track individual users across sites.
  • Legal requirements: If required by law, subpoena, or court order.

5. Cookies

We use strictly necessary cookies (required for the site to function) and optional analytics cookies. The cookie consent banner on our site allows you to accept or decline optional cookies. Declining optional cookies does not affect your ability to read our articles or receive the newsletter.

6. Newsletter Subscription

Subscription to our newsletter is voluntary and free. You can unsubscribe at any time using the unsubscribe link in any newsletter email, or by emailing hello@undercurrent.press. We will process unsubscribe requests within 5 business days.

7. Data Retention

Newsletter subscriber information is retained until you unsubscribe. Contact form messages are retained for up to 24 months. Analytics data is retained in aggregated form; individual session data is not retained beyond 30 days. You may request deletion of your data at any time.

8. Your Rights

Depending on your location, you may have rights including access to your data, correction, deletion, portability, and the right to withdraw consent. To exercise these rights, contact hello@undercurrent.press. California residents have additional rights under CCPA/CPRA. We do not sell personal data and do not engage in cross-context behavioral advertising.

9. Children

Our site is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this policy periodically. Material changes will be noted with an updated revision date. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

11. Contact